Our media use has been changing over the years – we have been moving away from watching television to consuming different types of services (user-generated content, on-demand content) on newer devices (smartphones, tablets), and in a variety of different situations (at home or on-the-go).

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These changes demand more in terms of data rates and the numbers of users that can be connected at the same time. Per person, the average monthly traffic using 5G is expected to grow from 11.7 GB in 2019 to 84.4 GB in 2028 (p. 6). Implementation of a widespread 5G network will help adapt to these changes.

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5G will also bring new kinds of immersive entertainment to our media consumption. For instance, through 5G it would be possible to stream Ultra HD video without buffering. As well as this, we will be able to play high-quality video games on our mobile phones without having to download the game on the device. Additionally, it is expected that 5G will give a boost to Augmented Reality and Virtual Reality, two technologies that require high data usage and low latency.

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Because of these innovations, the media and advertising industries are expected to grow. Not only will these sectors be catering to a larger audience, they will also be able to use technological developments to their advantage in the content they produce. Two examples of this are drones and remote-controlled 4K cameras.